The simplest explanation is usually the most accurate

The average person will have a subject attention span of 1 minute. After this period of time you need to create or execute response or interaction with the person you are providing the explanation.

Data privacy is constantly on our minds, We're currently only working with aggregate data that contains no personally identifiable information (PII) and “almost all” of the data used is authorized by each party named for release and validation to support acquisitions and reform to how poorly Government performs with the present Low Bid process and mentality. If you do not know what you are buying you get what you pay for and more often than not have to shut it down and spend much more in time and money to re-compete as a new project.